A data-driven social media marketing approach gives you the direction required to serve your business objectives and success in a business landscape with more competition, content, and consumer demands than ever.
“As per Social Media Advertising – Global | Market Forecast (statista.com), here are some interesting stats:
- Ad spending in the Social Media Advertising segment is projected to reach US$226.00bn in 2022.
- Ad spending is expected to show an annual growth rate (CAGR 2022-2027) of 11.24%, resulting in a projected market volume of US$384.90bn by 2027.
- In global comparison, most ad spending will be generated in the United States (US$80,670.00m in 2022).
- In the Social Media Advertising segment, US$384.90bn of total ad spending will be generated through mobile in 2027.
- In the Social Media Advertising segment, the number of users is expected to amount to 5,851.53m users by 2027.”
Social media is one of the crucial channels to market your products and ideas. Most of the population spends their time on these platforms. It results in a vast potential to tap and establish your business in the digital world.
So, what is the prime social media marketing strategy to follow and focus on building a brilliant social media landscape for your brand? Let us find out.
Social media marketing: What is it?
Multiple social media platforms evolved, and millions sought specific businesses and ideas. In the same context, a marketing strategy developed to tap into the vast potential of social media platforms is called social media marketing.
Social Media Goals 2023
Making assumptions doesn’t work in marketing.
App. 60% of organizations use social data daily, and industry leaders can get an edge from the practical insights social data delivers. As we advance, the most common objectives for social are increasing brand awareness and community engagement which are still relevant to social media teams going into 2023.
Apart from these two prime objectives, here is a list to follow to fortify your social media marketing strategy.
- Lead generations and increase sales
- Growth of audience
- Driving traffic to the official website or your online presence
Target Audience Research for Social Network Selection
Setting realistic social media marketing goals is the key. One thing to recognize is different platforms attract different audiences. Apart from understanding your target audience, it is essential to understand the nuances of each social network so you can decide where your business needs to be. The ideal audience to promote your business will be the strategy’s prime concern. The research-driven approach works. Hence, it is better to check the type of audience available on different social media platforms. Explore data that aligns instantly with your business needs and goals.
Let us take a quick look at the social media platforms first.
It can be considered the backbone of your business’s social media strategy. The audience is diverse. It allows reviews and check-ins that enable the proper promotion of a business. The ad domain of this platform is a top-class choice.
This social medium is network-centric and focuses more on visual content. It is ideal for eCommerce and other businesses to promote their new ideas and products online.
LinkedIn is one of the most robust platforms to consider for developing a professional social media marketing channel. It is ideal for B2B relationship development and getting serious influencers to rope them in.
This visual platform lets you pin your work, ideas, products, and other promotional content easily to divert a higher volume of organic footprint toward your website.
- YouTube
It is the king of video content, where you will find active communities formed around various product genres and business ideas. Engaging in such communities will enable you to create a better image for your brand.
- Tiktok
It caters to more than 1 billion users across the world. It is the best channel for viral trends using your products and other trending elements.
Metrics and Key Performance Indicators (KPIs)
Focus on the key metrics that matter. Make sure data drives your social media marketing. Focus on generating an idea of how your social media promotional elements work by setting the following metrics to measure performance. Here is some metrics breakdown for you to understand the analytics effectively.
- Post reach
- Post clicks
- Engagement (ratio of the number of social interactions with several impressions)
- Organic likes
- Paid likes
- Hashtag Performance
- Sentiment (user’s reaction and how they talk and feel about the brand)
- Views
A compelling social media marketing approach is ingrained in numbers. And these numbers need to be put into a context that aligns with your business goals.
Curation of Engaging Social Media Content
You must design your social media marketing strategy to curate social media content. For this, follow the points given below.
- Define your content strategy well by focusing on the right audience.
- Discover the right brand voice according to the audience’s demography.
- Make content themes to follow and follow trending content ideas.
- Evaluate your social media strategy from time-to-time.
Stand out from the Competition
The best way to stand out from the competition is to choose a social media marketing company. Its experience in the same industrial domain will help you grow and develop a unique strategy to follow and prepare a thematic content stream for all social media channels. The proper and regular analysis will drive your social media marketing venture in the right direction. In this way, you can harness the potential of social media and flourish.
Contact us now for actionable ways to create your results-driven social media strategies.
