As of 2022, more than 3/4th of the population uses social media. It has summed up to 4.74 billion users of different social media platforms. Due to this, companies have spent 12% more on social media advertising from Q3 of 2021 to Q3 of 2022.
To harness the potential of social media marketing, local businesses and global brands hire a professional service provider. They follow a social media marketing guide to ensure the proper development of a strategy for better outcomes.
Before you begin, do you know your target audience?
What aspects should you know? Why is it important?
Let’s explore!
Before starting your social media marketing, it is crucial to identify your target audience. Understanding your target audience’s demographics, interests, and behavior on social media will help you tailor your content and marketing campaigns to their preferences.
According to the latest statistics, the most popular social media platforms among different age groups are:
- Facebook: 58% of adults aged 18-29, 78% of adults aged 30-49, and 55% of adults aged 50-64 use Facebook.
- Instagram: 71% of users on Instagram are under the age of 35.
- TikTok: 62% of TikTok users are between the ages of 10 and 29.
- LinkedIn: LinkedIn is most popular among working professionals, with 50% of users having a college degree and 45% earning over $75,000 a year.
Video Marketing is the Future
Video marketing has been rising for the last few years. To leverage video marketing on social media, consider creating short, engaging videos that tell your brand story, showcase your products, or provide educational content to your target audience. According to a study by HubSpot, videos on social media platforms receive 1200% more shares than text and images combined.
Some more worth-to-know statistics:
By 2023, online videos will make up more than 82% of all consumer internet traffic – 15 times higher than in 2017.
96% of people have watched an explainer video to learn more about a product or service.
92% of marketers say that video is integral to their marketing strategy.
Video marketing is a powerful tool for businesses to reach and engage their target audience. Creating high-quality, engaging videos that communicate your brand’s message can improve your brand’s visibility, drive more traffic to your website, and ultimately increase your sales and revenue.
Influencer Marketing is Here to Stay
Influencer marketing has been a popular trend for the last few years and will continue its growth in 2023.
Following statistics stamp the importance of this marketing strategy:
- 63% of consumers trust influencers more than brands.
- 58% of marketers say that influencer content outperforms their brand’s content.
- By 2022, the global influencer marketing industry is expected to be worth $15 billion. However, the platform market size will reach $84.89 billionby 2028.
To leverage influencer marketing, consider identifying influencers that align with your brand and have a significant following in your target audience. Collaborate with them to create content that promotes your brand, products, or services.
Chatbots for Customer Service
Chatbots are becoming increasingly popular for businesses to provide customer service on social media. 53% of customers are likelier to buy from a business they can message. 63% of customers prefer messaging an online chatbot to communicate with a business.
To leverage Chatbots for customer service, consider creating a chatbot that can answer frequently asked questions and quickly respond to customer inquiries.
Personalization is Key
Personalization has become an essential component of social media marketing. 90% of consumers find personalization appealing. Personalized emails have a 29% higher open rate and a 41% higher click-through rate than generic emails. By 2023, the global market for personalized marketing is expected to be worth $31
Do you need a social media marketing agency?
What values does the agency bring to the brand and business?
Is it helpful?
It develops a business-specific strategy to create and maintain a social image of the hirer. It also designs a proper social media channel through profiles to connect with existing customers and targets potential leads.
The prime activities that an agency will pay attention to are:
- Content creation
It is the most visible element that needs planning and management. Creating social media content is audience-specific. There are more than 20 social media platforms where a business can connect with existing customers and potential leads. Hence, content creation is a crucial task for a social media marketer.
- Content scheduling
Creating social media, scheduling it and publishing it at the right time makes more impact. A service provider handles on-time content delivery and uploading on social media.
- Analytics
A social media marketing agency will analyze the reach of the content published and the performance related to the social media goals. The overall response is analyzed per the benchmark set using the latest social media marketing tools.
- Managing communities
Social media profiles will attract an audience and will create communities. Businesses handle their social media communities by hiring a service provider for more proficient responses and building a good communication channel online. It increases user engagement and enhances the brand image of a business.
- Social media advertising
Another essential service, social media advertising, is done using paid tools available on social media platforms or can be integrated. It targets a more significant audience locally or globally and creates a vast customer base.
Brand identity through social media marketing
Small and multinational companies need a brand image identity to establish their brand identity and presence online.
Experts suggest hiring a proficient marketer with experience creating social media profiles and catering to specific needs in the same industry. This step delivers better assistance in achieving business goals and creating brand awareness.
Develop an Omni channel to target the leading social media platforms with professional assistance. To know how Adeptpal can assist your business, Email us at sara@adeptpal.com.
